Market Entry Consulting
The best-long term results of any international business activities can be reached only if you have a coordinated approach to your activities on foreign markets.
By using the integrated internationalization approach you will see how to distribute your resources for international business in the optimal way and will avoid negative ”surprises”.
Our successful International Business Development Approach is based on 3 main steps: analysis of the current situation; planning of international business development and practical realization.
All these steps will be carried out in accordance with Deming cycles and with the involvement your personnel and the relevant industry experts.
Work in accordance with the International Business Development Approach will give you answers as to how you can benefit from internationalization as well as help you to plan and implement your internationalization projects.
1. Analysis of the current situation
The purpose of this phase is to define and evaluate the possibilities for international business development, to evaluate them and to define the high-level solution outline.
We suggest the following main activities within this phase:
→ Problem definition
→ Alignment of tasks
→ Data acquisition
→ Portfolio analysis
→ Infrastructure assessment
→ Supply chain readiness assessment
→ Feasibility analysis
→ Analysis of economic expediency
→ Development of high-level solution outline
→ Presentation of results
The results of this phase will provide an understanding of the economic expediency of international business development.
Carrying this phase out will give a clear picture of the current possibilities for international business development and minimize ” surprises ”
2. Planning of international business development
New market entry not only suggests profitable opportunities, but it also contains sufficient risks.
The purpose of this phase is to develop documents that will be used to execute and control the project.
Depending on the complexity of the solution, detailed plans for cash flows, a schedule, investments, skills, resources, risks, quality, and communication will be defined.
In developing the plan for foreign market penetration, we suggest the following main activities within this phase:
→ Foreign market analysis
→Assessment of alternative markets
→ Estimation of revenues, expenditures and risks
→ Ranking and selection
→ Development of market entry strategy
→ Estimation of revenues, expenditures and risks
→ Choice of the optimal market penetration model
→ Development of risks minimization guidance
→ Forming of marketing policy
The end of this phase is achieved when all necessary plans have been developed and coordinated.
3. Practical Realization
The purpose of this phase is to assure the successful execution of all the developed plans.